Live Workshop · June 20 · $37
AI doesn't know you. So it sounds like everyone.
In one live session, you'll build the one thing every AI tool is starving for: a complete picture of you, your business, and your voice. Paste it in once, and everything AI writes finally sounds like you wrote it.
Saturday, June 20 · Live on Zoom · No replay
Can't make it live? Transfer your spot anytime before June 18.
Doors close when we go live
Michelle Anderson
AI Strategist · Meraki AI
The Problem
You've tried better prompts.
Longer prompts. Prompt formulas. Templates from people who swear they cracked the code.
And the output still sounds a little... generic. Not wrong. Just not quite you.
Here's what's actually happening.
AI is doing its best with no information. It doesn't know your business, your clients, your voice, or what makes your offer different from anyone else's who does the same thing you do. So it defaults to something that fits everyone — which means it lands with no one.
You keep tweaking the prompt when the real fix is something else entirely.
Prompts were never the problem. Context is.
The Solution
Give AI the context it needs once. Everything it writes changes.
Think of it as the brief you'd hand a brilliant new hire on day one. Except you build it once, and every AI tool reads it instantly.
Six sections. One complete picture of your business: who you are, your story and authority, your exact audience, your offers and what makes them different, your voice and language rules, your core messaging.
Paste it at the top of any AI conversation — Claude, ChatGPT, whatever you use — and watch what it writes.
The difference is not subtle.
Claim your spot — $37 →Can't make it live? Transfer your spot anytime before June 18.
The Difference
Same request. Same AI. One had your Brain.
I gave both the exact same instruction: “Write me a short post about content burnout.” The only thing that changed was whether the Brand Brain was pasted in first.
Without a Brand Brain
Struggling to stay consistent with your content? 😩
You're not alone! Showing up online can feel overwhelming, but consistency is the key to growth. 🚀
Here are 3 quick tips to beat content burnout:
1️⃣ Batch your content ahead of time
2️⃣ Use a scheduling tool
3️⃣ Show up every single day!
Remember: done is better than perfect. You've got this! 💪
#contentcreation #consistencyiskey #entrepreneurlife #womeninbusiness #mindset
With your Brand Brain
You're not bad at content. You're exhausted by it.
Those are not the same problem. They just look identical from the outside.
I spent months assuming I was the lazy one. I'd sit down to write a caption and somehow end up reorganizing my inbox instead. (The inbox was fine.)
Then I caught what was actually happening. “I'm just not consistent” really meant “I rebuild my entire message from scratch every single time I post.” No wonder it took everything out of me.
You don't need more discipline. You need something that remembers who you are, so every post stops starting from zero.
You were never the problem. The blank page was.
What We Build
Six sections. Built live. Done in one session.
01
Brand Basics
Your name, your tagline, the core philosophy behind what you do. Before AI can write as you, it needs to know who it's dealing with.
02
Your Story & Authority
Your background, your credentials, the specific angle that makes your expertise different. The thing clients would tell a friend about you.
03
Your Audience
Not "women in business." The specific person. What she's struggling with, what she wants, what she's afraid of, who this is not for. The more specific this gets, the better everything AI writes becomes.
04
Your Offers
What you sell, what makes it different, what clients say surprised them about working with you. Process, philosophy, outcome — any of these count.
05
Your Voice & Language
Your tone, the words you reach for, the phrases that feel like you, the things you'd never say. This is where AI stops sounding generic and starts sounding like you specifically.
06
Your Messaging
How you describe the problem, the transformation, what you give freely and what you keep for paid work. The layer that makes content strategic rather than just conversational.
How It Works
We build it together. In real time.
This is not a presentation you watch. It's a working session.
I walk you through each section, show you my own Brand Brain as a live example, and you fill yours in as we go. Every answer goes straight into your AI chat. By the end of the session, you ask AI to pull it all together, and you leave with a finished asset you'll use every day. Paste it into Claude, ChatGPT, or any tool and skip straight to content that sounds like you. Build it once. Use it forever.
What to bring
A laptop. An AI chat open (Claude or ChatGPT). Your honest answers. If you have a voice-to-text tool, bring that too — speaking your answers out loud tends to produce something far better than what you'd type.
One thing to know
There's no replay. This is a live build session. We do this together, in real time, or not at all. The reason: a recording of someone else building their Brand Brain is useless to you. Yours only gets built if you're there building it.
They left with something that works. You will too.
Real reactions from real attendees — right after the session ended.
"My head is exploding with inspiration. Your knowledge of AI is impressive which was freely shared. THANK YOU!"
— Chrissie Mungus
Ladies in Business in France · Facebook
"Fabulous — not so scared now! I'll be playing with AI now hopefully to improve my social media posts. THANK YOU Michelle."
— Carolyn Hume
Workshop Attendee · Facebook
"It was brilliant, thank you for giving us the opportunity to share your knowledge. Looking forward to connecting regularly."
— Cara Samways
Workshop Attendee · Facebook
About Your Facilitator
I built this because I needed it myself.
I'm Michelle Anderson — AI strategist, former art educator (25 years, 7 countries), and someone who used to avoid showing up online because the filming cycle — the hair, the setup, the second-guessing — was getting in the way of everything else I was trying to do.
I didn't start with AI expertise. I started with a problem I needed to solve. The AI Brand Brain was step one. Everything I've built since — including Kyma, an AI content platform for women who are done letting visibility feel this hard — started with that document.
I still use mine every single day.
Questions
Asked before every session.
If you can fill in a form and type in a chat window, you're qualified. This requires no technical skill, just honest answers about your business. I walk you through every section live.
Either works, and a free account is fine for the workshop. Bring whichever you already use. The Brand Brain works the same in both.
A brand doc sits in a drawer. This one is written specifically for AI to read: structured so any tool instantly picks up your voice, your audience, and your offers. You'll see the difference in the first test we run together.
Then you especially need this. The Brand Brain is a living document. You update a section as things change, and building the first version is what makes every update easy.
Transfer your spot to a future session anytime before June 18. There's no replay, though. This only works if you build yours in the room.
The Details
Everything you need to know before you register.
Date
Saturday, June 20
Duration
2 hours, live
Format
Live on Zoom
Price
$37
Replay
None — show up live
Time
4pm Paris · 10am New York · 7am LA
This is the document a brand copywriter would charge four figures to extract from you. You build it yourself, with guidance, for $37.
What Comes Next
The AI Brand Brain is the beginning.
After the session, I'll share details on the AI Authority Business Build — a 7-week live program for women who want to build a complete AI department for their business: content, marketing, sales, delivery, and operations. No code, no team.
The AI Brand Brain is where every student starts. You'll leave the workshop ready for what comes next.
Explore the Business Build →
Join the Workshop
$37. One session. You leave with something that works.
Saturday, June 20 · Live on Zoom · No replay
Doors close when we go live
Can't make it live? Transfer your spot to a future session anytime before June 18.