Why This Exists
You built a real business. But you’re one person, and the business needs a content department, a sales team, client support, and someone to handle the admin. So the parts you’re naturally good at shine, and the rest gets done at 11pm or not at all.
The Business Build fixes the capacity problem and the quality problem at once. Your AI team runs every function of your business, in your voice, trained on your way of doing things. More than you could do alone. Better than you could do burnt out.
Not a Course. A Build.
Eight weekly sessions: thirty minutes of teaching, an hour of building together. You watch it work in your own business before the call ends.
No generic examples. You build with your offers, your clients, your voice. Week 1 gets you oriented and set up; from Week 2 you're building on your real business.
If you can write an email, you can build this. Every system comes with a template, and Michelle builds alongside you the whole way.
How Claude works, the vocabulary, and your workspace set up together, step by step. You leave organized, connected, and ready to build. No jargon, no assumptions.
A workspace that knows your business as well as you do, and a strategic advisor you can consult before decisions.
One recording in, a week of on-brand content out. Posts, newsletter, hooks, captions, all in your voice.
Your lead magnet, opt-in page, and the engine that puts your work in front of the right new people.
Warm leads nurtured, discovery calls prepped, proposals out the same day instead of sitting in drafts.
A version of you, trained on your methodology, that clients can consult between sessions.
Inbox triage, SOPs, meeting notes, invoice follow-up. The work that was eating your evenings, handled.
Everything connected, scheduled tasks running, and a methodology to keep building after the program ends.
The 8-Week Arc
How Claude works, the vocabulary, and your workspace set up together, step by step. You leave organized, connected, and ready to build. No jargon, no assumptions.
A workspace that knows your business as well as you do, and a strategic advisor you can consult before decisions.
One recording in, a week of on-brand content out. Posts, newsletter, hooks, captions, all in your voice.
Your lead magnet, opt-in page, and the engine that puts your work in front of the right new people.
Warm leads nurtured, discovery calls prepped, proposals out the same day instead of sitting in drafts.
A version of you, trained on your methodology, that clients can consult between sessions.
Inbox triage, SOPs, meeting notes, invoice follow-up. The work that was eating your evenings, handled.
Everything connected, scheduled tasks running, and a methodology to keep building after the program ends.
Built For
Meet Your Guide
Michelle Anderson spent more than 25 years as an art educator, teaching in seven countries with a master’s in educational technology. Then she pointed all of that at AI: first building content systems to solve her own visibility problem, then building Kyma, actual software, solo, with AI as her only developer.
She is not a coder, and that’s the point. Everything in this program was built by someone who started where you are: a business, no engineering team, and no interest in becoming a programmer. Her entire company runs on the exact systems you build in these eight weeks.
The teaching part isn’t new to her. The subject is just finally big enough.
From the Live Workshops
My head is exploding with inspiration. Your knowledge of AI is impressive, and it was freely shared. Thank you!
Fabulous, not so scared now! I'll be playing with AI now to improve my social media posts. Thank you Michelle.
It was brilliant, thank you for giving us the opportunity to share your knowledge. Looking forward to connecting regularly.
Before You Ask
One live session a week, about ninety minutes: thirty of teaching, an hour of building together. Plan another hour or two to put that week's system to work in your business. From Week 2 on, the systems you've built start handing time back.
Life happens, and a missed call doesn't put you behind. Every session is recorded, every week comes with its build template, and you can catch up before the next call. The build is sequenced, not sink-or-swim.
No. There is no code in this program, ever. If you can write an email describing what you want, you can build everything in the eight weeks. Week 1 is a full orientation, so nobody starts behind. Claude does the heavy lifting; you bring the business knowledge only you have.
A paid Claude account is the core of the build, currently around $20 a month. The whole point of the program is building your business on one capable tool instead of stacking subscriptions, so there's no long shopping list hiding behind enrollment.
The program is built on your business, not near it. Week 1 gets you oriented and fully set up, Week 2 loads your offers, voice, and audience into your AI Business Brain, and every week after that you build with your real content, your real clients, your real operations. Generic examples are banned from the room.
The founding rate for Cohort 1 is $1,497 in full, or three payments of $550, and it applies to this round only. Doors open after the 7 October workshop and close Friday 23 October. The enrollment page has both payment options.
Cohort 1
Cohort 1 begins 27 October 2026 and it is capped by design. Founding Member pricing applies to this round and no other.
Prefer to talk it through first? Book a call.
